Seeing Poverty from Sociological View Essay Example

Seeing Poverty from Sociological View Essay Poverty seems to be recognized by many people nowadays from various kinds of mass media. However, do we really understand what poverty is, why it appears and how it affects one’s life? There are much bigger problems than we could imagine from just seeing the surface of poverty on daily news. Eli Khamarov, a social theorist, says, â€Å"Poverty is like punishment for a crime you didn’t commit† (Raphael 7). People in poverty are not always poor because of themselves. The reasons are more likely to be in society we live in and political policy we accept. Poverty is not only a matter of finance. Financial problem is the direct cause of poverty, but the effects come from that are unfortunately much more problematic. It is one of the biggest problems that the modern society has to deal with, because it is strongly related with social exclusion, poor bashing and blaming victims, and social determinants of health. Those are sometimes seen as more obvious, problematic phenomena than poverty itself. First of all, it is known that poverty causes social exclusion to the poor. Percy-Smith says, â€Å"This analysis of social exclusion is primarily concerned with the societal processes that lead to groups systematically being denied the opportunity to participate in commonly accepted activities of societal membership† (Raphael 90) Social exclusion in employment situations against the poor, who are eager to work, often comes from language problems, lack of knowledge and skills, health problems, domestic problems, disabilities, being aboriginal, being women, being colored, and being recent immigrants. We will write a custom essay sample on Seeing Poverty from Sociological View specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Seeing Poverty from Sociological View specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Seeing Poverty from Sociological View specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Many of them are not changeable, nor optional. People with those factors tend to have problems of being employed much more than those who are not with any of them. It seems very unfair and wrong that bourgeoisies, who have power, take advantages of proletariats, who do not have. However, in modern capitalism society, even if it is unfair and wrong, as Karl Marx claims, â€Å"capitalism exists because it creates patterns of unequal relations between these two classes,† (Raphael 92) it is how capitalism is supposed to be. It could be said that it is only natural that there is inequality, because both capitalism and inequality are always designed to be together. People are made to struggle with something that they should not worry. What we need is a new, solid policy that will give a well-considered, positive impact on this capitalism society. Second of all, poor bashing and blaming victims are often on people’s minds when they think about poverty and it is also problematic in order to solve poverty problem, because it is necessary for the poor to be widely understood what factors make them poor by others in order to solve poverty. In addition, there is no need of attacking the poor more when they have been in very harsh situations and struggling to get out of there. According to Jean Swanson, who is anti-poverty activist, poor bashing is â€Å"when people who are poor are stereotyped, ignored, blamed, patronized, pitied, falsely accused of being drunk and having large families and not looking for work† (Raphael 319). It might be true that even those poor themselves start accepting to be poor-bashed and blame themselves as they stay in poverty and bashing, blaming situations too long. It sadly symbolizes that they submit to unfair treatment they receive. It could come from liberalism society that gives us options and allows us to choose in many occasions, but not necessarily fully for everyone. Those poor bashing and blaming victims ideas are very dangerous, because these ideas have never solved and also will never solve poverty. People, both wealthy and poor, need to unite in order to change the way it is. The one which really need to be bashed, or blamed are the society and political policy that creating poverty. Third of all, social determinants of health caused by poverty are very serious, physical issues of being poor. Poverty and Health are sometimes sorted two very unrelated phenomena, but actually it is strongly connected. Many of the poor barely manage their daily lives, in other words, they cannot take care of their health such as exercise and weight. They also try to deal with stress and depression that come from poverty by smoking and drinking. These factors can cause death from diseases. In addition, health is not only considered as nutrition matters, it is also the environment they live in such as daily necessities, working environment and housing situation. As long as their next day is not promised, they cannot fully pay attention to their health. However, it is still extremely important for them, especially children and pregnant women living in poverty. It is a cycle of poverty that poverty produced sickly children, then they cannot get out of poverty easily because of their health conditions and they create the ame situation to their children because they are still poor. There is nothing really they could control. What they need is good health care that allows them to recover from diseases and poverty eventually. In the end, there is absolutely no rationality in poverty from the social point of view. We never create anything from social exclusion, so we need to find a reliable policy that protects the poor and is adapted to modern society. We also have get rid of the ideas, poor bashing and blaming victims, which will not lead us to better way nor create single good solution. We have to cooperate and help each other to lead ourselves to a better society. It is needless to say that for creating a better society, we do not want avoidable death of children who are full of possibilities and adults who have a lot of life experience. Better health care can make this happen. We have to face the truth that many causes of poverty are not people’s fault. Those causes are actually visible problems of our modern society. It is just not right that some people have to deal with them while others take advantages of them in the same society.

Five More Reasons Why You Should Consider Private School

Five More Reasons Why You Should Consider Private School Some of the popular reasons why parents look at private school as an education option for their children include smaller classes and superb facilities. However, there are other important reasons why families choose to send their children to private school. Individual Attention Most parents want their children to have as much personal attention as possible. After all, you spent enormous amounts of time nurturing them when they were infants. If you can make it happen, you want them to receive as much individual attention as possible in school as well. If you send your child to a private school, it is most likely that she will be in a small class. Independent schools often have class sizes that range from 10 to 15 students, depending on grade. Parochial schools have slightly larger class sizes typically in the 20 to 25 student range. With a lower student to teacher ratio, teachers are able to give each student more individual attention. Another important aspect of increased individual attention is that discipline problems tend to be less frequent. There are two primary reasons why: most students are in private school because they have a strong desire to learn and, secondly, many private schools have more consistent enforcement of codes of conduct. In other words, if a student misbehaves or breaks the rules, there will be consequences, and those may include expulsion. Parental Involvement Private schools expect parents to be actively involved in their childs education. The concept of a three-way partnership is an important part of the way most private schools work. Naturally, the degree of participation and involvement will probably be greater if you have a child in preschool or elementary grades than if you are the parent of a high school student or a child away at boarding school. What kind of parental involvement are we talking about? That depends on you and the amount of time which you can devote to helping out. It also depends on your talents and experience. The best thing to do is to observe and see where you can fit in. If the school needs a gifted organizer to run the annual auction, then help out as a committee member for a year or two before offering to take on the lead role. If your daughters teacher asks you to help chaperone a field trip, thats an opportunity to show what a great team player you are. Academic Differences Most private schools do not have to teach to a test. As a result, they can focus on teaching your child how to think, as opposed to teaching her what to think. Thats an important concept to understand. In many public schools, poor test scores can mean less money for the school, negative publicity, and even the possibility that a teacher could be reviewed unfavorably. Private schools dont have those pressures of public accountability. They must meet or exceed state curriculum and minimum graduation requirements, but they are accountable only to their clientele. If the school does not achieve the desired results, parents will find a school which does. Because private school classes are small, your child cannot hide in the back of the class. If she does not understand a math concept, the teacher will probably discover that pretty quickly and can address the learning issue on the spot, rather than waiting weeks or months to fix it. Many schools use a teacher-guided approach to learning so that students discover that learning is exciting and full of possibilities. Since private schools offer all kinds of educational methods and approaches ranging from very traditional to very progressive, it is up to you to choose a school whose approach and philosophy meshes best with your own aims and objectives. A Balanced Program Ideally, you want your child to have a balanced program in school. A balanced program can be defined as equal parts academics, sports, and extracurricular activities. In private school, most students take part in sports as schools try to achieve that kind of balanced program. At some private schools, Wednesdays are a half-day of formal classes and a half-day of sports. In boarding schools, there may be classes on Saturday mornings, after which students participate in team sports. Sports programs and facilities vary greatly from school to school. Some of the more established boarding schools have sports programs and facilities which are finer than those at many colleges and universities. Regardless of the scope of a schools sports program, what is really important is that every child is required to participate in some athletic activity. Extracurricular activities are the third component of a balanced program. Like compulsory sports, students must participate in an extracurricular activity. Many private schools have extensive music, art, and drama programs, so there are many extracurricular activities to choose from. As you begin to explore school websites, review the sports and extracurricular activities as carefully as you review the academic curriculum. Make sure that your childs interests and needs are properly met. You should also note that intramural sports and most extracurricular activities are coached or supervised by faculty members. Seeing your math teacher coaching the soccer team and sharing your passion for the sport makes a huge impression on a young mind. In a private school, teachers have the opportunity to be exemplars in many things. Religious Teaching Public schools are required to keep religion out of the classroom. Private schools can teach religion or not, depending on the mission and philosophy of the particular school. If you are a devout Lutheran, there are hundreds of Lutheran owned and operated schools in which your beliefs and practices will not only be respected but taught on a daily basis. The same is true of all the other religious denominations. Article edited by  Stacy Jagodowski

Application of Statistics in Daily Life Report Essay Example for Free

Application of Statistics in Daily Life Report Essay Inheritance is the process of creating new classes from the existing class or classes. In  C++  and  C,  classes  can be defined as deriving from a  base class. A  derived class  inherits all of the ancestors protected and public  methods  and data  members. With inheritance if a method is made virtual in the base class then the derived class can override it with different behaviour. This makes possible  polymorphism. Types of classes: Definition:  In  C++  and  C#  OOP, a derived  class  is any class that  inherits  from any other derived class or  base class. Definition:  In  C++  and  C#  OOP, the base  class  is the highest class and does not  inherit  from any other class. Other classes can inherit from a base class. They are called  derived  classes. Forms of Inheritance: Single Inheritance: If a class is derived from a single base class, it is called as single inheritance. Multiple Inheritance: If a class is derived from more than one base class, it is known as multiple inheritance Multilevel Inheritance: The classes can also be derived from the classes that are already derived. This type of inheritance is called multilevel inheritance. Hierarchical Inheritance: If a number of classes are derived from a single base class, it is called as hierarchical inheritance Definition of class:When you define a class, you define a blueprint for a data type. This doesn’t actually define any data, but it does define what the class name means, that is, what an object of the class will consist of and what operations can be performed on such an object. Classes ;amp; Objects in Detail Class member functions: A member function of a class is a function that has its definition or its prototype within the class definition like any other variable. Class access modifiers: A class member can be defined as public, private or protected. By default members would be assumed as private Constructor ;amp; destructor: A class constructor is a special function in a class that is called when a new object of the class is created. A destructor is also a special function which is called when created object is deleted. | | | C++ copy constructor: The copy constructor is a constructor which creates an object by initializing it with an object of the same class, which has been created previously A  friend   function is permitted full access to private and protected members of a class. | C++ inline functions| With an inline function, the compiler tries to expand the code in the body of the function in place of a call to the function. | The this pointer in C++| Every object has a special pointer  this  which points to the object itself. | Pointer to C++ classes| A pointer to a class is done exactly the same way a pointer to a structure is. In fact a class is really just a structure with functions in it. | Static members of a class| Both data members and function members of a class can be declared as static. ENCAPSULATION Definition:  In  Object Oriented Programming,  encapsulation is an attribute of  object  design. It means that all of the object’s data is contained and hidden in the object and access to it restricted to members of that class. C Programming| C++ Programming| C follows the procedural programming paradigm| C++ is a multi-paradigm langua ge(procedural as well as object oriented)| In C language focus on procedure and steps. | C++ focuses on the data rather than the process| In C data hiding and data security is not possible. Data hiding and data security is present. | C uses Top-Down approch| C++ uses Bottom-Up approach| C is a function driven programming language| C++ is a object driven programming language| C does not support overloading concept| C++ supports overloading concepts like operator overloading and function overloading| C does not support namespaces concept| CPP supports Namespaces concept. | C not support exception handling| C++ supports Exception Handling| C is structured programming language| C++ is object oriented programming language. C does not support inheritance, reusability, polymorphism, data abstraction| CPP supports inheritance, reusability, polymorphism, data abstraction. | C language only support Early binding| CPP supports both Early and Late binding| C uses standard input, output functions like scanf and printf. | C++ uses input fu nction cin and output function is cout. | There are all data is available to end user. No data security| There is data abstraction. Not complete data is available to End user| Application of Statistics in Daily Life Report. (2018, Nov 01).

Policy Evaluation Findings and Recommendations Paper WK5 BPA 303 Essay

Policy Evaluation Findings and Recommendations Paper WK5 BPA 303 - Essay Example Social service programs are to be devised that could identify the social needs of children and their parents such as food, clothing and housing and ensure that these services are continuously available to families. The company currently has a policy that they comprehensively meet cognitive and academic needs of children; however, the organization must be focused towards providing development of a child across all domains (Chicago Department, 2010). The Federal Government should form a body of stakeholders that could address the matters of the organization and to assemble their workforce. The government should convene a pool of professionals that could be able to provide their suggestions voluntarily to generate more funds for the organization. The Federal Government should also develop a team of researchers that could find out new ways to teach young children and to improve their learning standards. The involvement of the family is the key to early learning of childhood which could help in successful parent engagement (Chicago Department,

Capital Essay Example | Topics and Well Written Essays - 1500 words - 1

Capital - Essay Example The prices of the Australian goods exports have decreased since May, due to the decrease in the price of crude oil, iron ore, etc. The Australian dollar price has appreciated over three months, despite the deterioration in the global economy and fragile financial condition. This study aims at evaluating the decision of Reserve Bank of Australia (RBA) for not changing the cash rate until December. The implications of cash rate in the economy of Australia, its effect and the effect of probable changes in the cash rate are also important issues that would be discussed in the study. The motive is to forecast the decision of RBA regarding changing the cash rate. Like the central banks in the industrialized countries, the RBA also utilizes interest rate on short-term basis, as an operating instrument in order to implement monetary policy. Under the current policy, the RBA has set a monetary policy by allotting a level of target for cash rate. RBA has been quite successful in achieving the cash rate as per its target level. The payment system of an economy represents the system by which the different agents settle their transactions. In case of Australia the major participants that can be considered in the payment system are the households or the firms, which can also be called the non-bank mass of public, the RBA, private banks and the federal government. The non-bank public use transaction deposits and currency for making payments and eliminating their debts if any. The transaction deposits are the banks accounts that can be used by cheques or through the debit cards. Money or currency is a liability for the RBA. So it can be said that the transaction deposits are also a liability for the banking system. It can be also said that the medium of transaction by a household or firm would also depend on the relative cost. The banks

Blue Duck Essay Example for Free

Blue Duck Essay This report is made on the objective of executing a strategic analysis and evaluation of Blue Duck Shearling in order to be able to answer the following problem statement: â€Å"How could Blue Duck increase their consumer based brand equity (CBBE) by improving their social media appearance?† In order to answer the question an assessment of Blue Duck’s marketing strategy and implementation of the strategy was carried through. It focused on the Blue Duck’s social media marketing strategy and it led to giving suggestions how to improve their current approach with the aim of improving Blue Duck’s consumer based brand equity. In order to find out the industry leading trends in Social Media Marketing there were examined reports and statistics about the leading tendencies and developments in social media marketing. Blue Duck is a premium high-end shearling outerwear manufacturer. They design, manufacture and distribute high quality shearling and fur-trimmed and fur-lined coats in addition accessories for men and women. All the coats are produced in their New York based showroom in the fashion district. The analysis of the company’s current situation was carried through examination of Blue Duck’s positioning strategy. It included forming a perceptual map about Blue Duck and its competitors as well analyzing the competitors’ online appearances. The evaluation showed that the main advantage of Blue Duck is to carry on improving and implementing their social media strategy, as the competitors seems to lack in terms of social media marketing. As well there was carried out a comparison by analyzing the points of parity and points of difference concerning the competitors. The examination showed that compared with the main competitors Blue Duck lacks trendiness. Nevertheless Blue Duck seemed to have the strongest social media marketing strategy that they could benefit from. In addition, to analyze the company’s strengths and weaknesses, learn the growth possibilities and external threats there was carried out a SWOT analysis. It revealed that the main assets of the company are the quality and long experience in the shearling industry; still their weakness is the limited distribution channels. As they are strongly dependent on the weather, the global warming and climate change might affect their business as an external threat for the company. In order to assess Blue Duck’s current marketing strategy there is examined the Integrated Marketing Communication practices carried out by the company. As well there is analyzed the company’s current social media marketing strategy in particular. According to the findings Blue Duck concentrates on online marketing and in addition to that they do a bit of print advertisement. Lately Blue Duck has been focusing on the social media marketing, as it is one of the fastest developing forms of marketing. The main focus of Blue Duck’s social media activities is to increase brand awareness and the goal is to build online audience and a strong online community. Thus far they have slowly been moving towards their goal and objectives. Still they could benefit from some adjustments in their strategy to get faster results. To evaluate the current customer based brand equity there were carried out interviews with 3 people from the target group. Based on the answers there was formed a CBBE pyramid. It appeared that the overall customer perception matches brand’s own positioning statement, though 2 out of 3 interviewees noted that Blue Duck lacks trendiness. The recommendations for the future to Blue Duck would be to keep on developing their social media strategy and making adjustments to it according to the needs. Still as the brand image is inclined to be outdated and old fashioned they should consider improving their design aesthetics and producing trendier designs as well. Fruthermore Blue Duck should pay more attention to Pinterest as it is a growing platform. In addition Blue Duck should consider inserting a product reviewing and rating to tool to their website as it might appeal for their target group. Following these suggestions Blue Duck will increase their customer based brand equity and will succeed in building a stronger online community. Introduction The aim of this report is to examine an American shearling outerwear manufacturer Blue Duck’s online appearance and give suggestions for their social media marketing strategy. Blue Duck is a small company that serves the needs of United States shearling market. It is one of the main manufacturers of luxury shearling in the US. As their core product is shearling outerwear the active business season for them is from October till March the following year. During the summer season they mainly deal with the product development and design of the next season’s collection. As the winter of 2011 and 2012 was rather warm, the business suffered and the sales volume declined. In the summer of 2012 Blue Duck decided to develop a new marketing plan and they hired branding agency Art Zulu to help building a social media marketing strategy. The main aim of the new approach was to increase brand awareness and build a strong online community. This report will be assessing and analyzing the implementation of the strategy and in the end gives suggestions according to the findings. Problem Statement To assess the possibilities of increased brand awareness following problem was formulated: How could Blue Duck increase their customer based brand equity (CBBE) by improving their social media appearance? To analyze the social media marketing trends in fashion industry the following sub-question was formed. 1.What are the leading social media trends in the USA fashion industry? Secondly to assess the company’s current situation and their strongest assets to rely on while building the social media presence following sub-question came up: 2.What are the key assets of the Blue Duck’s present customer based brand equity that the company should rely on while building social media presence? In addition to propose the strategy and implementation for Blue Duck following sub-question was formed: 3.What strategy should Blue Duck use in order to build a strong on-line presence? Finally, to find out which social media platforms and technologies to use in order to implement the strategy the following sub-question was formed: 4.What technologies and social media platforms should Blue Duck use in order to target their potential customers? Delimitation Market This report will analyze the social media marketing trends and the possibilities for Blue Duck to improve their customer based brand equity on their current target market. As well the report will be focusing on how Blue Duck could expand their target group and appeal to a younger market segment and give suggestions based on the research and analysis of the company’s current brand equity. Due to lack of consumer primary consumer data the CBBE matrix will not be as objective as it could be. Geographical Area As Blue Duck operates locally the report will be based on the United States market, with a special focus on New York area. Time Frame The report will be based on the on going financial year of 2012 as Blue Duck is going through development of new branding and marketing strategies. Finance The report will not be focusing on marketing budget and the financial situation of the company. Methodology This report will be based on primary and secondary research method. The primary data will be based on the information acquired directly from Blue Duck. To find out the latest social media marketing trends the report will be analyzing several marketing industry reports about the current tendencies. To analyze Blue Duck’s current situation and strategies and find the possibilities for improvements there will be used different branding and marketing analyzing methods such as CBBE matrix, PoDs/PoPs, SWOT and perceptual mapping. To evaluate Blue Duck’s customer based brand equity there will be interviewed 2-3 subjects from the company’s target group in order to get a little overview of the consumers’ perspective concerning Blue Duck. Due to the few examinees interviewed the results and consumer perception of the brand is rather subjective, still it gives a little impression about the brand equity. In the end based on the findings of the study the report will give suggestions and recommendations about Blue Duck’s social media strategy by following Bernoff’s four-step social strategy called the POST method. It will start with concluding the targeted PEOPLE’s social activities. Then it will evaluate the OBJECTIVES to decide what Blue Duck wants to accomplish. That will follow to the STRATEGY – the planning of how the relationship with the customer will change. To sum up the report will come up with the TECHNOLOGIES that Blue Duck should use in order to implement its strategy. (Bernoff Li, 2008) Social Media Trends Today companies are confronted with the raising influence of new communication channels. It is completely transforming the marketing field, as it has existed for 100 years now. The traditional ways of marketing are increasingly influenced and integrated with social media. Nevertheless mainstream medias will still be vital, but will be strongly influenced by the newcomers. (Gillin 2008) Top Social Media Marketers note that Social Media Marketing is disappearing in the means of a separate media. That implies that Social Media Marketing is becoming one of the marketing tools and it will not be a separate activity, but an integral part of marketing. (Dreamgrow 2012) In the last decade and in particular the last 4 years there has been radical changes how people consume and search for information. A part from getting the information from the direct source such as traditional institutions like corporations, people have started using technologies to get things they need from each other (Bernoff Li 2008). It is called the Groundswell. This trend can be very beneficial for the companies, if they set their strategies right, or it can be great threat for a company’s image if the Groundswell movement is disregarded. Following will point out the main trends that will affect Blue Duck and the fashion industry in general in the United States. Rise of Social Media Marketing In a survey of 700 marketers, Wildfire App discovered that nearly all marketers find value in Social Media Marketing and over 75% of them were planning to increase their Social Media Marketing budget. The main benefits noted by the marketers were the increased brand awareness and direct interaction with the customers. Furthermore Social Media Marketing efforts seemed to increase sales and reduce marketing spending. More businesses are investing in Social Media. According to Borrell Associates, small- and medium-sized businesses in USA doubled their social media advertising budgets in 2012. State of Social Media Marketing study by Awareness Networks found that 70% of businesses planned to expand their presents on social media platforms. (Mershon, 2012) Social Media as a Customer Service Tool For the past ten years companies have been directing their clients to their websites for supporting information instead of having them call to the expensive support line. As one part of the groundswell, companies can benefit from using their Social Media platforms for offering customer support. By doing that they build loyalty and might cut costs on customer support activities such as support calls. Today customers are able to contact the company in real time through social media networks. When a person can easily interact with the company on Facebook for example, it increases trust. People can rely on the company. Furthermore customers get help from each other as well by commenting each other’s posts and communicating online. This will save a lot on company’s customer support expenses if the customers are able to help themselves. On top it will facilitate the communication for the customers. (Bernoff Li, 2008) Social Sales As users have access to unlimited amounts of information online, consumers identify trust as a key factor for finding valuable solutions. Consumers will not even enter the purchase funnel if certain trust elements are not triggered (About.com, 2012). People are used to getting recommendations from their friends and family, but now social media integration will allow customers to get real user reviews and ratings about products straight on the product pages. People will be more encouraged to purchase a product if it has positive reviews from customers who already purchased it. At the same time brands have to be careful and make the reviewing process as transparent as possible by revealing negative reviews as well to make it trustworthy. In that way people get the most objective overviews. A study has shown that reviews seem to build more trust than â€Å"likes†. 50% of the consumer say that a brand having a lot of good reviews and a few negative ones adds trust, at the same time only 26% of consumers find that having a lot of â€Å"likes† adds trust. Consumers seem to get confused about the origin of â€Å"likes† so they prefer reviews from people who have already purchased the product (About.com, 2012). Social Media ROI While there has been a lot of controversy about Social Media ROI and if it could be measured, marketers seem to start evaluating the importance of measuring the outcome of their social media efforts. However less than half of the businesses measure their results. Lack of monitoring might lead to waste of investment as companies are increasing their spending on social media. This again will be indicated by the poor ROI. By monitoring the results it makes it easier to adjust the strategy and change over to more efficient ways of social media marketing. Pinterest as an Ecommerce Site Lately the new Internet bookmarking site Pinterest has exploded. Based on industry reports, Pinterest is becoming the most significant driver of social traffic to eCommerce sites, even outperforming the more mature social media giants as Twitter and Facebook. Lately many online retailers are integrating Pinterest to their product pages. In that way the consumer is able to pin the things they like on their inspirational boards. Amazon has added pin button to every product. The evidence that Pinterest is skyrocketing is clear considering the reports. In Q2 in 2012, referral traffic from Pinterest rose 2,535 percent year over year while at the same time referral traffic from Facebook is up 2,7 percent. On top of everything the traffic driven on Pinterest is free. Companies ought to pay a lot of attention on Pinterest as it can be a great traffic driver besides email campaigns and search engines. (Duryee, 2012) Tabletizing and Mobilizing Websites In connection with the new technologies and portable devices companies have to start conforming their online present. More than half social networking sites’ usage will be on mobile devices. As more people use smartphones and tablets, the companies have to adapt their websites for mobile use. People are getting used to sharing content on the go, no matter where they are. Brands as Entertainers As companies move on to Social Networks such as Facebook and Twitter they have to learn how to engage and entertain their customer that they will not loose interest in the brand page. On social media networks brands have to be aware that the branding and marketing messages displayed on the page will not get annoying and people will not perceive them as spam. As case studies have shown the most successful social brands have a subtle branding and marketing approach. They offer their audience everyday entertainment and news, while occasionally interposing brand messages to keep the brand on top of the mind. Every message that a brand posts on their Facebook does not have to be related to the brand. This leads to the following social media trend. Online News Will Become More Social It has been forecasted that in the near future applications integrated with social media will gradually replace online news websites. People will get their daily news straight on their Facebook news feed for example. As well the people who are reading/sharing/tweeting the news will decide which news are the most popular and there wise the trending stories appear on their friends newsfeed. It is the consumer who decides what will be read. News Brought to Us by Ourselves For example on many news-broadcast channels the audience can speak up through Twitter and interact with the live news show. Furthermore during live debates there is the possibility for the audience to vote and express their support through Twitter. In some cases of live TV the audience is the main influencer of the course of the show. Twitter has become sort of a live broadcast channel itself. During the Spring-Summer 2013 fashion weeks in the fashion capitals in September the tweets and pictures from people at the shows gave a good overview of what was going on for their followers. People are getting more involved in being distributors of information and news. It is not only the responsibility of the press to be the prime distributors of information any more – it is the consumer. Conclusion Concerning the latest trends mentioned above Blue Duck has to take a lot into consideration while building their online presence. Blue Duck must be sure that their social media profiles interact with the consumer and that the conversation taking place there is not unanswered. Furthermore in connection with new technologies and platforms Blue Duck has to indicate the ones that their target group is the most involved in and take them into focus while developing a social media strategy. For example Pinterest is a great bookmarking tool for women concerning home and lifestyle subjects. It is appealing for them to take inspiration from other people all over the world and make pin-boards with great ideas and products. Finally Blue Duck has to make sure that their social media pages are entertaining and provide interesting content for their customers, so that they will not loose interest in the brand and keep it on top of their mind.

Symbolism in A Streetcar Named Desire by Tennessee Williams :: Tennessee Williams, A Streetcar Named Desire

Tennessee William's novel, A Streetcar Named Desire, is the story of the brutish Stanley Kowalski and his meek wife Stella, a New Orleans couple whose lives are turned upside down with the arrival of Stella's neurotic, Southern belle sister Blanche who is immediately drawn into a battle of wills with Stanley. Blanche's childlike helplessness, romantic desires, and pretensions to aristocracy completely collapse when Stanley's ruthless exposure of her past brings about Blanche's final disintegration. When reading the scenes, the symbolism struck me as the most prominent aspect of the novel. Williams uses symbolism throughout the novel to progress the plot of the story, character growth, and foreshadowing of future events in the novel. In this essay, I have chosen a few symbols to discuss how Williams uses them in his novel. In addition, one symbolic event will show evidence of foreshadowing a future event in the novel. Throughout the novel, Williams has referred to animalistic behavior and virtues. He presents New Orleans as a jungle; a metaphor Williams uses to portray the primitive, sub-human nature of its inhabitants. Stanley epitomizes this as he represents the brutes of society that dominate in this jungle. Williams conveys both imagery and dialogue to portray this notion throughout the novel as Stanley performs brutish acts and declares, "I am the king around here, so don't you forget it." Beating his wife Stella is one significant act that portrays Stanley's brutish characteristics. In addition, throughout the novel Stanley presents himself as a self-important brute, driven by the force of desire that enables him to thrive in the jungle that really is his "Elysian Fields." Examining the climax, it is apparent that the animalistic predisposition are out in full force in Stanley as he parades around in a "vivid green silk bowling shirt" and "brilliant silk pajamas." Therefore, the rape is a result of an act of brutal desire in its most futile form, stemming from animal impulses and hostility that propelled the two towards each other. The rape is an act in which each character is at the peak of their battle, which is to be the "final hand" in the game of desire. Furthermore, a symbolic event that I believe foreshadows the rape is when Stella pours Blanche a drink, a coke with a shot of whiskey. It overflows and spills foam on Blanche's dress. Upset by being dirty and violated, Blanche screams with a piercing cry about stains on her pastel-colored dress.