Seeing Poverty from Sociological View Essay Example

Seeing Poverty from Sociological View Essay Poverty seems to be recognized by many people nowadays from various kinds of mass media. However, do we really understand what poverty is, why it appears and how it affects one’s life? There are much bigger problems than we could imagine from just seeing the surface of poverty on daily news. Eli Khamarov, a social theorist, says, â€Å"Poverty is like punishment for a crime you didn’t commit† (Raphael 7). People in poverty are not always poor because of themselves. The reasons are more likely to be in society we live in and political policy we accept. Poverty is not only a matter of finance. Financial problem is the direct cause of poverty, but the effects come from that are unfortunately much more problematic. It is one of the biggest problems that the modern society has to deal with, because it is strongly related with social exclusion, poor bashing and blaming victims, and social determinants of health. Those are sometimes seen as more obvious, problematic phenomena than poverty itself. First of all, it is known that poverty causes social exclusion to the poor. Percy-Smith says, â€Å"This analysis of social exclusion is primarily concerned with the societal processes that lead to groups systematically being denied the opportunity to participate in commonly accepted activities of societal membership† (Raphael 90) Social exclusion in employment situations against the poor, who are eager to work, often comes from language problems, lack of knowledge and skills, health problems, domestic problems, disabilities, being aboriginal, being women, being colored, and being recent immigrants. We will write a custom essay sample on Seeing Poverty from Sociological View specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Seeing Poverty from Sociological View specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Seeing Poverty from Sociological View specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Many of them are not changeable, nor optional. People with those factors tend to have problems of being employed much more than those who are not with any of them. It seems very unfair and wrong that bourgeoisies, who have power, take advantages of proletariats, who do not have. However, in modern capitalism society, even if it is unfair and wrong, as Karl Marx claims, â€Å"capitalism exists because it creates patterns of unequal relations between these two classes,† (Raphael 92) it is how capitalism is supposed to be. It could be said that it is only natural that there is inequality, because both capitalism and inequality are always designed to be together. People are made to struggle with something that they should not worry. What we need is a new, solid policy that will give a well-considered, positive impact on this capitalism society. Second of all, poor bashing and blaming victims are often on people’s minds when they think about poverty and it is also problematic in order to solve poverty problem, because it is necessary for the poor to be widely understood what factors make them poor by others in order to solve poverty. In addition, there is no need of attacking the poor more when they have been in very harsh situations and struggling to get out of there. According to Jean Swanson, who is anti-poverty activist, poor bashing is â€Å"when people who are poor are stereotyped, ignored, blamed, patronized, pitied, falsely accused of being drunk and having large families and not looking for work† (Raphael 319). It might be true that even those poor themselves start accepting to be poor-bashed and blame themselves as they stay in poverty and bashing, blaming situations too long. It sadly symbolizes that they submit to unfair treatment they receive. It could come from liberalism society that gives us options and allows us to choose in many occasions, but not necessarily fully for everyone. Those poor bashing and blaming victims ideas are very dangerous, because these ideas have never solved and also will never solve poverty. People, both wealthy and poor, need to unite in order to change the way it is. The one which really need to be bashed, or blamed are the society and political policy that creating poverty. Third of all, social determinants of health caused by poverty are very serious, physical issues of being poor. Poverty and Health are sometimes sorted two very unrelated phenomena, but actually it is strongly connected. Many of the poor barely manage their daily lives, in other words, they cannot take care of their health such as exercise and weight. They also try to deal with stress and depression that come from poverty by smoking and drinking. These factors can cause death from diseases. In addition, health is not only considered as nutrition matters, it is also the environment they live in such as daily necessities, working environment and housing situation. As long as their next day is not promised, they cannot fully pay attention to their health. However, it is still extremely important for them, especially children and pregnant women living in poverty. It is a cycle of poverty that poverty produced sickly children, then they cannot get out of poverty easily because of their health conditions and they create the ame situation to their children because they are still poor. There is nothing really they could control. What they need is good health care that allows them to recover from diseases and poverty eventually. In the end, there is absolutely no rationality in poverty from the social point of view. We never create anything from social exclusion, so we need to find a reliable policy that protects the poor and is adapted to modern society. We also have get rid of the ideas, poor bashing and blaming victims, which will not lead us to better way nor create single good solution. We have to cooperate and help each other to lead ourselves to a better society. It is needless to say that for creating a better society, we do not want avoidable death of children who are full of possibilities and adults who have a lot of life experience. Better health care can make this happen. We have to face the truth that many causes of poverty are not people’s fault. Those causes are actually visible problems of our modern society. It is just not right that some people have to deal with them while others take advantages of them in the same society.

Five More Reasons Why You Should Consider Private School

Five More Reasons Why You Should Consider Private School Some of the popular reasons why parents look at private school as an education option for their children include smaller classes and superb facilities. However, there are other important reasons why families choose to send their children to private school. Individual Attention Most parents want their children to have as much personal attention as possible. After all, you spent enormous amounts of time nurturing them when they were infants. If you can make it happen, you want them to receive as much individual attention as possible in school as well. If you send your child to a private school, it is most likely that she will be in a small class. Independent schools often have class sizes that range from 10 to 15 students, depending on grade. Parochial schools have slightly larger class sizes typically in the 20 to 25 student range. With a lower student to teacher ratio, teachers are able to give each student more individual attention. Another important aspect of increased individual attention is that discipline problems tend to be less frequent. There are two primary reasons why: most students are in private school because they have a strong desire to learn and, secondly, many private schools have more consistent enforcement of codes of conduct. In other words, if a student misbehaves or breaks the rules, there will be consequences, and those may include expulsion. Parental Involvement Private schools expect parents to be actively involved in their childs education. The concept of a three-way partnership is an important part of the way most private schools work. Naturally, the degree of participation and involvement will probably be greater if you have a child in preschool or elementary grades than if you are the parent of a high school student or a child away at boarding school. What kind of parental involvement are we talking about? That depends on you and the amount of time which you can devote to helping out. It also depends on your talents and experience. The best thing to do is to observe and see where you can fit in. If the school needs a gifted organizer to run the annual auction, then help out as a committee member for a year or two before offering to take on the lead role. If your daughters teacher asks you to help chaperone a field trip, thats an opportunity to show what a great team player you are. Academic Differences Most private schools do not have to teach to a test. As a result, they can focus on teaching your child how to think, as opposed to teaching her what to think. Thats an important concept to understand. In many public schools, poor test scores can mean less money for the school, negative publicity, and even the possibility that a teacher could be reviewed unfavorably. Private schools dont have those pressures of public accountability. They must meet or exceed state curriculum and minimum graduation requirements, but they are accountable only to their clientele. If the school does not achieve the desired results, parents will find a school which does. Because private school classes are small, your child cannot hide in the back of the class. If she does not understand a math concept, the teacher will probably discover that pretty quickly and can address the learning issue on the spot, rather than waiting weeks or months to fix it. Many schools use a teacher-guided approach to learning so that students discover that learning is exciting and full of possibilities. Since private schools offer all kinds of educational methods and approaches ranging from very traditional to very progressive, it is up to you to choose a school whose approach and philosophy meshes best with your own aims and objectives. A Balanced Program Ideally, you want your child to have a balanced program in school. A balanced program can be defined as equal parts academics, sports, and extracurricular activities. In private school, most students take part in sports as schools try to achieve that kind of balanced program. At some private schools, Wednesdays are a half-day of formal classes and a half-day of sports. In boarding schools, there may be classes on Saturday mornings, after which students participate in team sports. Sports programs and facilities vary greatly from school to school. Some of the more established boarding schools have sports programs and facilities which are finer than those at many colleges and universities. Regardless of the scope of a schools sports program, what is really important is that every child is required to participate in some athletic activity. Extracurricular activities are the third component of a balanced program. Like compulsory sports, students must participate in an extracurricular activity. Many private schools have extensive music, art, and drama programs, so there are many extracurricular activities to choose from. As you begin to explore school websites, review the sports and extracurricular activities as carefully as you review the academic curriculum. Make sure that your childs interests and needs are properly met. You should also note that intramural sports and most extracurricular activities are coached or supervised by faculty members. Seeing your math teacher coaching the soccer team and sharing your passion for the sport makes a huge impression on a young mind. In a private school, teachers have the opportunity to be exemplars in many things. Religious Teaching Public schools are required to keep religion out of the classroom. Private schools can teach religion or not, depending on the mission and philosophy of the particular school. If you are a devout Lutheran, there are hundreds of Lutheran owned and operated schools in which your beliefs and practices will not only be respected but taught on a daily basis. The same is true of all the other religious denominations. Article edited by  Stacy Jagodowski

Application of Statistics in Daily Life Report Essay Example for Free

Application of Statistics in Daily Life Report Essay Inheritance is the process of creating new classes from the existing class or classes. In  C++  and  C,  classes  can be defined as deriving from a  base class. A  derived class  inherits all of the ancestors protected and public  methods  and data  members. With inheritance if a method is made virtual in the base class then the derived class can override it with different behaviour. This makes possible  polymorphism. Types of classes: Definition:  In  C++  and  C#  OOP, a derived  class  is any class that  inherits  from any other derived class or  base class. Definition:  In  C++  and  C#  OOP, the base  class  is the highest class and does not  inherit  from any other class. Other classes can inherit from a base class. They are called  derived  classes. Forms of Inheritance: Single Inheritance: If a class is derived from a single base class, it is called as single inheritance. Multiple Inheritance: If a class is derived from more than one base class, it is known as multiple inheritance Multilevel Inheritance: The classes can also be derived from the classes that are already derived. This type of inheritance is called multilevel inheritance. Hierarchical Inheritance: If a number of classes are derived from a single base class, it is called as hierarchical inheritance Definition of class:When you define a class, you define a blueprint for a data type. This doesn’t actually define any data, but it does define what the class name means, that is, what an object of the class will consist of and what operations can be performed on such an object. Classes ;amp; Objects in Detail Class member functions: A member function of a class is a function that has its definition or its prototype within the class definition like any other variable. Class access modifiers: A class member can be defined as public, private or protected. By default members would be assumed as private Constructor ;amp; destructor: A class constructor is a special function in a class that is called when a new object of the class is created. A destructor is also a special function which is called when created object is deleted. | | | C++ copy constructor: The copy constructor is a constructor which creates an object by initializing it with an object of the same class, which has been created previously A  friend   function is permitted full access to private and protected members of a class. | C++ inline functions| With an inline function, the compiler tries to expand the code in the body of the function in place of a call to the function. | The this pointer in C++| Every object has a special pointer  this  which points to the object itself. | Pointer to C++ classes| A pointer to a class is done exactly the same way a pointer to a structure is. In fact a class is really just a structure with functions in it. | Static members of a class| Both data members and function members of a class can be declared as static. ENCAPSULATION Definition:  In  Object Oriented Programming,  encapsulation is an attribute of  object  design. It means that all of the object’s data is contained and hidden in the object and access to it restricted to members of that class. C Programming| C++ Programming| C follows the procedural programming paradigm| C++ is a multi-paradigm langua ge(procedural as well as object oriented)| In C language focus on procedure and steps. | C++ focuses on the data rather than the process| In C data hiding and data security is not possible. Data hiding and data security is present. | C uses Top-Down approch| C++ uses Bottom-Up approach| C is a function driven programming language| C++ is a object driven programming language| C does not support overloading concept| C++ supports overloading concepts like operator overloading and function overloading| C does not support namespaces concept| CPP supports Namespaces concept. | C not support exception handling| C++ supports Exception Handling| C is structured programming language| C++ is object oriented programming language. C does not support inheritance, reusability, polymorphism, data abstraction| CPP supports inheritance, reusability, polymorphism, data abstraction. | C language only support Early binding| CPP supports both Early and Late binding| C uses standard input, output functions like scanf and printf. | C++ uses input fu nction cin and output function is cout. | There are all data is available to end user. No data security| There is data abstraction. Not complete data is available to End user| Application of Statistics in Daily Life Report. (2018, Nov 01).

Policy Evaluation Findings and Recommendations Paper WK5 BPA 303 Essay

Policy Evaluation Findings and Recommendations Paper WK5 BPA 303 - Essay Example Social service programs are to be devised that could identify the social needs of children and their parents such as food, clothing and housing and ensure that these services are continuously available to families. The company currently has a policy that they comprehensively meet cognitive and academic needs of children; however, the organization must be focused towards providing development of a child across all domains (Chicago Department, 2010). The Federal Government should form a body of stakeholders that could address the matters of the organization and to assemble their workforce. The government should convene a pool of professionals that could be able to provide their suggestions voluntarily to generate more funds for the organization. The Federal Government should also develop a team of researchers that could find out new ways to teach young children and to improve their learning standards. The involvement of the family is the key to early learning of childhood which could help in successful parent engagement (Chicago Department,

Capital Essay Example | Topics and Well Written Essays - 1500 words - 1

Capital - Essay Example The prices of the Australian goods exports have decreased since May, due to the decrease in the price of crude oil, iron ore, etc. The Australian dollar price has appreciated over three months, despite the deterioration in the global economy and fragile financial condition. This study aims at evaluating the decision of Reserve Bank of Australia (RBA) for not changing the cash rate until December. The implications of cash rate in the economy of Australia, its effect and the effect of probable changes in the cash rate are also important issues that would be discussed in the study. The motive is to forecast the decision of RBA regarding changing the cash rate. Like the central banks in the industrialized countries, the RBA also utilizes interest rate on short-term basis, as an operating instrument in order to implement monetary policy. Under the current policy, the RBA has set a monetary policy by allotting a level of target for cash rate. RBA has been quite successful in achieving the cash rate as per its target level. The payment system of an economy represents the system by which the different agents settle their transactions. In case of Australia the major participants that can be considered in the payment system are the households or the firms, which can also be called the non-bank mass of public, the RBA, private banks and the federal government. The non-bank public use transaction deposits and currency for making payments and eliminating their debts if any. The transaction deposits are the banks accounts that can be used by cheques or through the debit cards. Money or currency is a liability for the RBA. So it can be said that the transaction deposits are also a liability for the banking system. It can be also said that the medium of transaction by a household or firm would also depend on the relative cost. The banks

Blue Duck Essay Example for Free

Blue Duck Essay This report is made on the objective of executing a strategic analysis and evaluation of Blue Duck Shearling in order to be able to answer the following problem statement: â€Å"How could Blue Duck increase their consumer based brand equity (CBBE) by improving their social media appearance?† In order to answer the question an assessment of Blue Duck’s marketing strategy and implementation of the strategy was carried through. It focused on the Blue Duck’s social media marketing strategy and it led to giving suggestions how to improve their current approach with the aim of improving Blue Duck’s consumer based brand equity. In order to find out the industry leading trends in Social Media Marketing there were examined reports and statistics about the leading tendencies and developments in social media marketing. Blue Duck is a premium high-end shearling outerwear manufacturer. They design, manufacture and distribute high quality shearling and fur-trimmed and fur-lined coats in addition accessories for men and women. All the coats are produced in their New York based showroom in the fashion district. The analysis of the company’s current situation was carried through examination of Blue Duck’s positioning strategy. It included forming a perceptual map about Blue Duck and its competitors as well analyzing the competitors’ online appearances. The evaluation showed that the main advantage of Blue Duck is to carry on improving and implementing their social media strategy, as the competitors seems to lack in terms of social media marketing. As well there was carried out a comparison by analyzing the points of parity and points of difference concerning the competitors. The examination showed that compared with the main competitors Blue Duck lacks trendiness. Nevertheless Blue Duck seemed to have the strongest social media marketing strategy that they could benefit from. In addition, to analyze the company’s strengths and weaknesses, learn the growth possibilities and external threats there was carried out a SWOT analysis. It revealed that the main assets of the company are the quality and long experience in the shearling industry; still their weakness is the limited distribution channels. As they are strongly dependent on the weather, the global warming and climate change might affect their business as an external threat for the company. In order to assess Blue Duck’s current marketing strategy there is examined the Integrated Marketing Communication practices carried out by the company. As well there is analyzed the company’s current social media marketing strategy in particular. According to the findings Blue Duck concentrates on online marketing and in addition to that they do a bit of print advertisement. Lately Blue Duck has been focusing on the social media marketing, as it is one of the fastest developing forms of marketing. The main focus of Blue Duck’s social media activities is to increase brand awareness and the goal is to build online audience and a strong online community. Thus far they have slowly been moving towards their goal and objectives. Still they could benefit from some adjustments in their strategy to get faster results. To evaluate the current customer based brand equity there were carried out interviews with 3 people from the target group. Based on the answers there was formed a CBBE pyramid. It appeared that the overall customer perception matches brand’s own positioning statement, though 2 out of 3 interviewees noted that Blue Duck lacks trendiness. The recommendations for the future to Blue Duck would be to keep on developing their social media strategy and making adjustments to it according to the needs. Still as the brand image is inclined to be outdated and old fashioned they should consider improving their design aesthetics and producing trendier designs as well. Fruthermore Blue Duck should pay more attention to Pinterest as it is a growing platform. In addition Blue Duck should consider inserting a product reviewing and rating to tool to their website as it might appeal for their target group. Following these suggestions Blue Duck will increase their customer based brand equity and will succeed in building a stronger online community. Introduction The aim of this report is to examine an American shearling outerwear manufacturer Blue Duck’s online appearance and give suggestions for their social media marketing strategy. Blue Duck is a small company that serves the needs of United States shearling market. It is one of the main manufacturers of luxury shearling in the US. As their core product is shearling outerwear the active business season for them is from October till March the following year. During the summer season they mainly deal with the product development and design of the next season’s collection. As the winter of 2011 and 2012 was rather warm, the business suffered and the sales volume declined. In the summer of 2012 Blue Duck decided to develop a new marketing plan and they hired branding agency Art Zulu to help building a social media marketing strategy. The main aim of the new approach was to increase brand awareness and build a strong online community. This report will be assessing and analyzing the implementation of the strategy and in the end gives suggestions according to the findings. Problem Statement To assess the possibilities of increased brand awareness following problem was formulated: How could Blue Duck increase their customer based brand equity (CBBE) by improving their social media appearance? To analyze the social media marketing trends in fashion industry the following sub-question was formed. 1.What are the leading social media trends in the USA fashion industry? Secondly to assess the company’s current situation and their strongest assets to rely on while building the social media presence following sub-question came up: 2.What are the key assets of the Blue Duck’s present customer based brand equity that the company should rely on while building social media presence? In addition to propose the strategy and implementation for Blue Duck following sub-question was formed: 3.What strategy should Blue Duck use in order to build a strong on-line presence? Finally, to find out which social media platforms and technologies to use in order to implement the strategy the following sub-question was formed: 4.What technologies and social media platforms should Blue Duck use in order to target their potential customers? Delimitation Market This report will analyze the social media marketing trends and the possibilities for Blue Duck to improve their customer based brand equity on their current target market. As well the report will be focusing on how Blue Duck could expand their target group and appeal to a younger market segment and give suggestions based on the research and analysis of the company’s current brand equity. Due to lack of consumer primary consumer data the CBBE matrix will not be as objective as it could be. Geographical Area As Blue Duck operates locally the report will be based on the United States market, with a special focus on New York area. Time Frame The report will be based on the on going financial year of 2012 as Blue Duck is going through development of new branding and marketing strategies. Finance The report will not be focusing on marketing budget and the financial situation of the company. Methodology This report will be based on primary and secondary research method. The primary data will be based on the information acquired directly from Blue Duck. To find out the latest social media marketing trends the report will be analyzing several marketing industry reports about the current tendencies. To analyze Blue Duck’s current situation and strategies and find the possibilities for improvements there will be used different branding and marketing analyzing methods such as CBBE matrix, PoDs/PoPs, SWOT and perceptual mapping. To evaluate Blue Duck’s customer based brand equity there will be interviewed 2-3 subjects from the company’s target group in order to get a little overview of the consumers’ perspective concerning Blue Duck. Due to the few examinees interviewed the results and consumer perception of the brand is rather subjective, still it gives a little impression about the brand equity. In the end based on the findings of the study the report will give suggestions and recommendations about Blue Duck’s social media strategy by following Bernoff’s four-step social strategy called the POST method. It will start with concluding the targeted PEOPLE’s social activities. Then it will evaluate the OBJECTIVES to decide what Blue Duck wants to accomplish. That will follow to the STRATEGY – the planning of how the relationship with the customer will change. To sum up the report will come up with the TECHNOLOGIES that Blue Duck should use in order to implement its strategy. (Bernoff Li, 2008) Social Media Trends Today companies are confronted with the raising influence of new communication channels. It is completely transforming the marketing field, as it has existed for 100 years now. The traditional ways of marketing are increasingly influenced and integrated with social media. Nevertheless mainstream medias will still be vital, but will be strongly influenced by the newcomers. (Gillin 2008) Top Social Media Marketers note that Social Media Marketing is disappearing in the means of a separate media. That implies that Social Media Marketing is becoming one of the marketing tools and it will not be a separate activity, but an integral part of marketing. (Dreamgrow 2012) In the last decade and in particular the last 4 years there has been radical changes how people consume and search for information. A part from getting the information from the direct source such as traditional institutions like corporations, people have started using technologies to get things they need from each other (Bernoff Li 2008). It is called the Groundswell. This trend can be very beneficial for the companies, if they set their strategies right, or it can be great threat for a company’s image if the Groundswell movement is disregarded. Following will point out the main trends that will affect Blue Duck and the fashion industry in general in the United States. Rise of Social Media Marketing In a survey of 700 marketers, Wildfire App discovered that nearly all marketers find value in Social Media Marketing and over 75% of them were planning to increase their Social Media Marketing budget. The main benefits noted by the marketers were the increased brand awareness and direct interaction with the customers. Furthermore Social Media Marketing efforts seemed to increase sales and reduce marketing spending. More businesses are investing in Social Media. According to Borrell Associates, small- and medium-sized businesses in USA doubled their social media advertising budgets in 2012. State of Social Media Marketing study by Awareness Networks found that 70% of businesses planned to expand their presents on social media platforms. (Mershon, 2012) Social Media as a Customer Service Tool For the past ten years companies have been directing their clients to their websites for supporting information instead of having them call to the expensive support line. As one part of the groundswell, companies can benefit from using their Social Media platforms for offering customer support. By doing that they build loyalty and might cut costs on customer support activities such as support calls. Today customers are able to contact the company in real time through social media networks. When a person can easily interact with the company on Facebook for example, it increases trust. People can rely on the company. Furthermore customers get help from each other as well by commenting each other’s posts and communicating online. This will save a lot on company’s customer support expenses if the customers are able to help themselves. On top it will facilitate the communication for the customers. (Bernoff Li, 2008) Social Sales As users have access to unlimited amounts of information online, consumers identify trust as a key factor for finding valuable solutions. Consumers will not even enter the purchase funnel if certain trust elements are not triggered (About.com, 2012). People are used to getting recommendations from their friends and family, but now social media integration will allow customers to get real user reviews and ratings about products straight on the product pages. People will be more encouraged to purchase a product if it has positive reviews from customers who already purchased it. At the same time brands have to be careful and make the reviewing process as transparent as possible by revealing negative reviews as well to make it trustworthy. In that way people get the most objective overviews. A study has shown that reviews seem to build more trust than â€Å"likes†. 50% of the consumer say that a brand having a lot of good reviews and a few negative ones adds trust, at the same time only 26% of consumers find that having a lot of â€Å"likes† adds trust. Consumers seem to get confused about the origin of â€Å"likes† so they prefer reviews from people who have already purchased the product (About.com, 2012). Social Media ROI While there has been a lot of controversy about Social Media ROI and if it could be measured, marketers seem to start evaluating the importance of measuring the outcome of their social media efforts. However less than half of the businesses measure their results. Lack of monitoring might lead to waste of investment as companies are increasing their spending on social media. This again will be indicated by the poor ROI. By monitoring the results it makes it easier to adjust the strategy and change over to more efficient ways of social media marketing. Pinterest as an Ecommerce Site Lately the new Internet bookmarking site Pinterest has exploded. Based on industry reports, Pinterest is becoming the most significant driver of social traffic to eCommerce sites, even outperforming the more mature social media giants as Twitter and Facebook. Lately many online retailers are integrating Pinterest to their product pages. In that way the consumer is able to pin the things they like on their inspirational boards. Amazon has added pin button to every product. The evidence that Pinterest is skyrocketing is clear considering the reports. In Q2 in 2012, referral traffic from Pinterest rose 2,535 percent year over year while at the same time referral traffic from Facebook is up 2,7 percent. On top of everything the traffic driven on Pinterest is free. Companies ought to pay a lot of attention on Pinterest as it can be a great traffic driver besides email campaigns and search engines. (Duryee, 2012) Tabletizing and Mobilizing Websites In connection with the new technologies and portable devices companies have to start conforming their online present. More than half social networking sites’ usage will be on mobile devices. As more people use smartphones and tablets, the companies have to adapt their websites for mobile use. People are getting used to sharing content on the go, no matter where they are. Brands as Entertainers As companies move on to Social Networks such as Facebook and Twitter they have to learn how to engage and entertain their customer that they will not loose interest in the brand page. On social media networks brands have to be aware that the branding and marketing messages displayed on the page will not get annoying and people will not perceive them as spam. As case studies have shown the most successful social brands have a subtle branding and marketing approach. They offer their audience everyday entertainment and news, while occasionally interposing brand messages to keep the brand on top of the mind. Every message that a brand posts on their Facebook does not have to be related to the brand. This leads to the following social media trend. Online News Will Become More Social It has been forecasted that in the near future applications integrated with social media will gradually replace online news websites. People will get their daily news straight on their Facebook news feed for example. As well the people who are reading/sharing/tweeting the news will decide which news are the most popular and there wise the trending stories appear on their friends newsfeed. It is the consumer who decides what will be read. News Brought to Us by Ourselves For example on many news-broadcast channels the audience can speak up through Twitter and interact with the live news show. Furthermore during live debates there is the possibility for the audience to vote and express their support through Twitter. In some cases of live TV the audience is the main influencer of the course of the show. Twitter has become sort of a live broadcast channel itself. During the Spring-Summer 2013 fashion weeks in the fashion capitals in September the tweets and pictures from people at the shows gave a good overview of what was going on for their followers. People are getting more involved in being distributors of information and news. It is not only the responsibility of the press to be the prime distributors of information any more – it is the consumer. Conclusion Concerning the latest trends mentioned above Blue Duck has to take a lot into consideration while building their online presence. Blue Duck must be sure that their social media profiles interact with the consumer and that the conversation taking place there is not unanswered. Furthermore in connection with new technologies and platforms Blue Duck has to indicate the ones that their target group is the most involved in and take them into focus while developing a social media strategy. For example Pinterest is a great bookmarking tool for women concerning home and lifestyle subjects. It is appealing for them to take inspiration from other people all over the world and make pin-boards with great ideas and products. Finally Blue Duck has to make sure that their social media pages are entertaining and provide interesting content for their customers, so that they will not loose interest in the brand and keep it on top of their mind.

Symbolism in A Streetcar Named Desire by Tennessee Williams :: Tennessee Williams, A Streetcar Named Desire

Tennessee William's novel, A Streetcar Named Desire, is the story of the brutish Stanley Kowalski and his meek wife Stella, a New Orleans couple whose lives are turned upside down with the arrival of Stella's neurotic, Southern belle sister Blanche who is immediately drawn into a battle of wills with Stanley. Blanche's childlike helplessness, romantic desires, and pretensions to aristocracy completely collapse when Stanley's ruthless exposure of her past brings about Blanche's final disintegration. When reading the scenes, the symbolism struck me as the most prominent aspect of the novel. Williams uses symbolism throughout the novel to progress the plot of the story, character growth, and foreshadowing of future events in the novel. In this essay, I have chosen a few symbols to discuss how Williams uses them in his novel. In addition, one symbolic event will show evidence of foreshadowing a future event in the novel. Throughout the novel, Williams has referred to animalistic behavior and virtues. He presents New Orleans as a jungle; a metaphor Williams uses to portray the primitive, sub-human nature of its inhabitants. Stanley epitomizes this as he represents the brutes of society that dominate in this jungle. Williams conveys both imagery and dialogue to portray this notion throughout the novel as Stanley performs brutish acts and declares, "I am the king around here, so don't you forget it." Beating his wife Stella is one significant act that portrays Stanley's brutish characteristics. In addition, throughout the novel Stanley presents himself as a self-important brute, driven by the force of desire that enables him to thrive in the jungle that really is his "Elysian Fields." Examining the climax, it is apparent that the animalistic predisposition are out in full force in Stanley as he parades around in a "vivid green silk bowling shirt" and "brilliant silk pajamas." Therefore, the rape is a result of an act of brutal desire in its most futile form, stemming from animal impulses and hostility that propelled the two towards each other. The rape is an act in which each character is at the peak of their battle, which is to be the "final hand" in the game of desire. Furthermore, a symbolic event that I believe foreshadows the rape is when Stella pours Blanche a drink, a coke with a shot of whiskey. It overflows and spills foam on Blanche's dress. Upset by being dirty and violated, Blanche screams with a piercing cry about stains on her pastel-colored dress.

History of the local film industry

Screen Production ( Homework )Discourse the history, development and development of local movie industry.Malayan movie industry can be state that there’s all sort mode of peoples and multiples nationalities. Our local movie industry started off in the 1930s and it’s multiethnic every bit good as it besides involve with other states. Through this, Malayan movie industry can travel on to many-sided field in footings of the peoples, their cultural, traditional values and so on. In 1933, Malaysia movie industry started off with the first film which is Leila Majnun. Most of them who is involved in this bash hold some basic apprehension of moving, executing and stagecraft as they were one time involved in Bangsawan which is called Malay Opera or possibly some traditional art signifiers. And this film Leila Majnun was really directed by B.S Rajhans. Through the success of the cinematic experience, there are this two brothers from Shanghai, which is besides local endowments as good, named Run Run and Runme Shaw. They started off the journey of production of Malay movie from the movie production studio that they set up in 1938 at Ampas Road in Singapore. But, merely 6 films they managed to bring forth before the Nipponese invasion in 1941. Those 6 films included Mutiara ( Pearl ) , Bermadu ( Polygamy ) , Topeng Shaitan ( Mask of the Devil ) , Hanchur Hati ( Heart Broken ) , Ibu tiri ( Stepmother ) , and Tiga Kekasih ( Three Lovers ) . Start from 1941 to 1945, when it’s under Nipponese colonial regulation, the Nipponese brought a new sort of movie production to the South East Asiatic market. Many of the movie industry forces ended up have to work for one of the Nipponese movie company which is Eiga Haikya Sha. Eiga Haikya Sha is the 1 which took over and controlled the distribution of South East Asiatic market. Merely the movie that get through Eiga can be show out, the movies that can be shown are fundamentally out-of-date Indian movies and Nipponese propaganda movies and war movies are non allowed. Some of the movies that were allowed to shown included Singapore Sokogeki, Marat Na Tora ( March to Singapore ) , Shina No Yoru ( A dark in China ) , and besides Tokyo Symphony. And so this is the clip the development and development of local movie industry. After the World War 2 in 1945, the Shaw brothers did non give up, they continue their movie production in 1947 and come out their first movie which directed by B.S Rajhans was Singapura Di-Waktu Malam ( Singapore by Night ) . P.Ramlee who is one of the fable of Malay movie universe in 1948 had debuted in a movie named â€Å"Cinta† which mean Love. As P.Ramlee was good in vocalizing and besides composing music, he brought up the diverseness to making films. P.Ramlee work together with many others Indian movie manager that who came into the state to assist advancement and spread out the movie industry. There was many emigrant were replaced by local managers by 1960s. Other movie production started to turn more and more, these included Nusantara Films which was owned by Hsu Chiao Meng who was a camera operator from Shanghai, Rimau Film Productions, Keris Production and besides Maria Menado Productions. Rimau Film Productions was opened by Ho Ah Loke in Tampines Road, Singapore. Then he changed the productions name to Keris Film Production after one movie was produced. After merged with Cathay Organization in 1956, the name Keris Film Production was once more changed to Cathy-Keris Film Productions. In the early old ages, movies were all black and white and the studios will hold their ain equipment and installations that needed to enter and redact sound. Although there were many productions that came up, but there were besides many of them that closed down due to the spread outing production costs and the deficiency of audiences. During 1961, H.M. Shah had bought a land in Kuala Lumpur and came up with Merdeka Studio. The Shaw Brothers helped out with the development by dispatched some movie managers from Singapore. Merdeka Studio has now converted to the central offices of National Film Development Corporation, Malaysia or you can name it FINAS. The movie industries growing more with exponential growing in Sabahan film in the twelvemonth of 1975. Major development return placed by the eightiess. The advancement of FINAS make a alteration and besides brought up betterment like gaves those immature film-makers the opportunity to prove their work, colorss to be used in movie, and so on. There were more than 300 movie production were made and registered under FINAS due to all these new inducements. FINAS manus in manus with Skim Wajib Tayang on 24ThursdayMay 2012 to let two local movies to be shown in the film. These yearss there are non merely Malay movies are produced but besides Mandarin and Tamil movies every bit good.What is the difference between films in the early yearss than the latest 1s in 21stcentury?First of wholly, the chief difference between films in the early yearss than the latest 1s in 21stcentury will be the cost of the movie. In the early yearss, there doesn’t truly cost much in this movie industry. Since some were in the signifier of wayang kulit ( Malay shadow drama ) , they didn’t have engineerings to redact films, and those yearss the effects were non necessary and the films were in black and white. For illustration Malay shadow drama, this applied a white screen with images traveling about which manipulated manually. While the sound will come from the voice of the operator of the marionettes with a set playing the music. And even the talen ts’ wage were fixed. In the 21stcentury, it’s so much different. Technology plays a large function for the devising of a films from the first twenty-four hours till the last twenty-four hours of hiting and redacting. And we can see as the highest place you are in the movie industry the higher your wage will be. Nowadays even people watch films for amusement intents but they will still care about the effects that the films used. Besides that, the films in the early yearss do non hold any station production effects such as 3D or even CGI which means computer-generated imagination. In the early yearss those films are more into vocals and looks. For illustration, Malay shadow drama was one up on movie in term of the sound. So the music will be played by the instrumentalist during the soundless film showings. But in 21stcentury, the films that produce will hold different ocular effects, different sorts of artworks and besides nice background music every bit good. As we know in the early yearss, the films were fundamentally in black and white. But now colours do play a large function every bit good because in the 21stcentury non must people will bask films which is merely black and white. Following will be the length of the films. Movies in the early yearss were really longer than the films we watched today. This is due in the early yearss their films were more on the vocals compare to the plot line, while in this yearss we really have a solid plot lines and it is more to indicate. Other than that, in this 21stcentury the content of the film are more diverse as compared to those films in the early yearss because in the early yearss they were chiefly focus more on development of states, war and even linguistic communication. While nowadays films there are so many different genre which is so interesting. In add-on, in 21stcentury, we need a batch of adult male power to assist out with the lighting, sound effects, and so on, so by this it will hold more occupation chances.Is our local movie industry promising and has potential to be every bit successful as Hollywood in going a film mill and planetary film distributer?Based on my sentiment, I think our local movie industr y promising and has potential to be every bit successful as Hollywood in going a film mill and planetary film distributer because in this 21stcentury, people have changed, they are non like people in the early yearss where largely are traditional minded. Alternatively the people in these yearss are really more unfastened minded, so that this do them more originative and have more interesting thoughts. By this grounds, our local movie industry can bring forth even more interesting and nice secret plan and executing in for the film. Besides that, of class our local movie industry still have to work hard on it to be every bit successful as Hollywood in going a film mill and planetary distributer as in the plot line, the manner they executed, the manner they shoot and so on as we know nil comes easy in this universe. I think that our local movie industry should come out more thoughts which is different and out of the box alternatively of those films that holding personal businesss, kampong narratives, and so on. Last but non least, to do a good film doesn’t mean you need to hold a batch of particular effects alternatively some films they will still be interesting without it. For illustration, the Gallic film, Fargo, where they have besides won a few awards. I believe that our local movie industry can be successful every bit good since in Malaysia we do hold a batch of great endowments such as Michelle Yeoh, Erra Fazira, Aaron Aziz and many more.

Odysseus †admirable character Essay

Odysseus is the king of Ithaca, husband of Penelope, father of Telemachus, son of Laertis and Anticleia. He is a hero from the Trojan War and becomes famous for his intelligence and cunning mind – he is the one to make up the Trojan horse. So far Odysseus seems to be incredible, resourceful and even godlike, but â€Å"The Odyssey† presents him in new light, reveals his true character and shows both – his good and his bad side. Truly, Odysseus is among the greatest Greek heroes, together with Heracles and Achilles. The similarity between three of them is that they are supported by at least one god. Athene is the one who likes the king of Ithaca; she calls him â€Å"admirable King†, who ruled â€Å"like a loving father. The goddess of wisdom always helps her favorite disguised as daughter of ship’s captain or just little girl. That is why Odysseus â€Å"looks godlike†, â€Å"enveloped in mist† or â€Å"invincible†, surrounded by magic. However, not all of the gods like Odysseus. Poseidon, the sea god, tries to prevent him from going back to Ithaca – â€Å"he roused the stormy blasts of every wind†. No human being would sustain the god’s anger, but Odysseus overcomes the storm. Poseidon sends him â€Å"mountainous† waves and â€Å"tremendous gust†; the power of the god overflows the Trojan hero who is just about to die when Ino, The White Goddess takes pity on him. At the end Poseidon is made to give up and Odysseus is the winner of their fight. Odysseus has both internal and external qualities. He is described as â€Å"courteous† in Book 6 when he begs for help first Nausicaa and later her mother – Arete. Despite being overtired, hungry and powerless Odysseus does not forget his good manners – â€Å"I should be ashamed to stand naked†, â€Å"it would be better to keep distance†. Courteousness is quality common for heroes, kings and noble men especially in similar circumstances. Being 7 years on Ogygia most people would look rude and arrogant, but not the king of Ithaca. Furthermore Odysseus is â€Å"looks like the gods who live in heaven†, he is â€Å"handsome† and â€Å"admirable†. Nausicaa is immediately attracted by â€Å"the stranger’s† appearance – â€Å"I wish I could have a man like him for my husband†. It is not the first time a woman wants to marry him – he has just got rid of the Nymph Calypso. But Odysseus remains faithful to his wife Penelope and keeps her in his thoughts, a testament for their strong relation. He is ready to endure anything to reach Ithaca – â€Å"It’s my never-failing wish† – and to hug his wife and son, a proof for his loyalty towards his family and people. Odysseus is not only well-mannered and handsome but strong and skillful, as well. Firstly, he makes a raft by himself on Ogygia and secondly he throws the biggest discus at enormous distance. The Phaeacians are amazed by his power and strength; no one dares to challenge him in any kind of sport. That is the place where Odysseus’ supremacy is shown. He is not only incredible but he totally dominates over all Phaeacians – something common for hero or even god. Finally Odysseus is an amazing orator – he is not just good, but he deceives and attracts people with his words. In Book 6, 7 and 8 there are some moments when everybody â€Å"stood still and silent† after Odysseus has finished speaking. Firstly, he knows how to draw attention and make compliments – e. g. Book 6 the meeting with Nausicaa – â€Å"Are you some goddess or a mortal woman? † â€Å"It is Artemis†¦ your beauty reminds me. † Secondly, Odysseus is very good at begging, he knows the right way for everything – e. g. the meeting with Arete and Alcinous in Book 7 – â€Å"They all applaud his speech and agreed the stranger should be escorted home. † Thirdly, Odysseus is persuasive and makes people like him – Alcinous is ready to give him â€Å"a house and riches† if he marries Nausicaa. Lastly, he knows how to defend himself when he is challenged or offended – Book 8 Odysseus â€Å"talks sense†. On the other side in Books 5-8 Odysseus is often described as weak and not perfect at all. The first time when we meet him in Book 5 he is â€Å"sitting disconsolate †¦ with steaming eyes†. So despite being a hero and a tough man he weeps and he misses home, wife and son. He seems heart-broken and lost far from his people and emotionally weak. When Calypso informs him that he is to leave Ogygia, Odysseus can’t believe – he feels a mixture of excitement and desperation, showing his broken spirit. Later Odysseus overcomes the battle with Poseidon, but on the other side Ino helps him to do so. Indeed when the wave crashes down on him his â€Å"knees shook and his spirit failed†. It seems that his death is inevitable and Odysseus almost â€Å"give up†. He wishes really strong to have â€Å"met his fate† in the Trojan War. That is not the way one king and hero should think – Odysseus lacks braveness and toughness. The storm is not the only place where Odysseus is helped by a god. Actually, most of the time Athene organizes the things to happen the right way. It seems as Odysseus doesn’t need to do anything – he just should sit and wait for something to happen – e. g. â€Å"At this they all gave a shriek. † Then Odysseus awakes and sees the Nausicaa sent by the disguised Athene. The real hero always makes the decisions by himself and acts bravely. This behavior continues in the Palace of Alcinous. Firstly, his heart is â€Å"filled with emotions†. Secondly, Odysseus looks pathetic – he begs and kneels. It is normal for stranger to do so, but Odysseus is the most famous hero from the Trojan War and King of Ithaca. At first he does not behave as a noble man, but this changes quickly. Odysseus starts to speak more and more bravely and in Book 8 he seems rather arrogant and bold – â€Å"I claim to be by far the best† and he is ready â€Å"to compete with the men of the past† like Heracles. The change is quite sudden – it happens once Odysseus has assured himself a bed and food. To sum up, Odysseus has a lot of admirable qualities – he is clever, strong, handsome, courteous and a good orator. However, he is not a god but rather a mortal man. That is why sometimes he looks sad, weak and arrogant. What makes him hero is that he overcomes his negative characteristics (sometimes with Athene’s help) and continues his struggle to reach home – â€Å"It’s my never failing wish†.

How to Write White Papers People Actually Want to Read (Free Template)

How to Write White Papers People Actually Want to Read (Free Template) What’s the first thing that enters your mind when you hear â€Å"white paper†? If you’ve never written one before (or work at Dunder Mifflin), you might think plain printer paper.   And that’s †¦ well, technically, that’s accurate. The white papers we’ll be talking about today are different. These research-based reports (typically longer than a blog post but shorter than an ebook) are a staple content format for marketers. When they’re well-written, they’re powerful tools for solving problems, establishing authority, and generating leads. However, they’ve developed a poor reputation in some marketing circles. That’s because too many white papers are thoughtlessly churned out with an assembly-line mentality. Ever download something called a â€Å"white paper† that was actually a thin and poorly-disguised sales brochure? A lot of us have. In this post, youll learn how to write white papers that don’t suck. Instead of cranking out crap to meet ill-conceived content quotas, it will walk through how to plan, write, format, and promote quality white papers. Ones that actually get read, smash your business objectives, and make you a star for your organization. Plus, its based 100% on first-hand experience. How to Write White Papers People Actually Want to Read Table of Contents So, What Are White Papers, Exactly? Examples of Real-Life White Papers The White Paper Template Getting Started Writing Your White Paper Outline Research How to Write Your White Paper How to Format White Papers the Best Way Edit. Edit. Edit. Handing Off For Design Promotion So, What Are White Papers, Exactly? A white paper is a document that argues a specific position or solves a problem for its audience. They first originated as a type of official government document. According to Purdue Owl: Typically, the purpose of a white paper is to advocate that a certain position is the best way to go or that a certain solution is best for a particular problem. When it is used for commercial purposes, it could influence the decision-making processes of current and prospective customers. 7 Examples of Actual White Papers That explains that much. But, what does a white paper usually look like? Generally, they’re formatted as PDFs and look somewhat similar to an ebook or typical research report. Here are some samples: How to Win at Local SEO (Sundog Interactive you might recognize the author) LinkedIn Marketing Resources (a library of white papers) Citation Cleanup: Assessing the Damage, Estimating Your Project Timeline (Moz) Microsoft AI Platform: Build Intelligent Software (Microsoft) Google Security White Paper (Google) Coffee in America (Experian) Apple ProRes (Apple) Straight-forward stuff so far. DID YOU KNOW: You can manage marketing projects (including white paper development), plan deadlines, and schedule social promotion all on one marketing calendar with ? See how it works. This White Paper Template + Blog Post = Your Success In this post, well dig into the nuts and bolts of writing effective white papers. But first, be sure to grab your free white paper template (Word format). Then, use it to put all the advice in this post into practice.So, You’re Going to Write a White Paper. How Do You Get Started? Before you jump into writing, you have some planning to do. Sure, this takes time off from actually producing the work. It’s necessary though to ensure what you write is purposeful and effective. First Things First: White Paper Ideation Let’s figure out what you’re going to write about. This involves several steps. Figure Out Who You’re Writing For Who’s going to read your white paper? Ideally, your organization or agency should have an idea who your target audiences and customers are. If not, we’ve put together a comprehensive guide that might help. Identify Problems You Can Solve For Them Once you’ve identified your audience, think about what kinds of information they need from you. Secondarily, you might also tie that back into your own products or services. That sets you up at the solution to that problem. Generate Ideas When you know what problems to solve, you’ve got a purpose for your white paper. The next challenge, then, is to decide which ones to write about, and from which angle. A simple brainstorming session can help with this. Or, start by asking a few questions: Which problems are top priority?  Consider starting with ones that are most pressing or timely. Which problems can I tie back into my business?  Say your organization wants to be known as an authority on an area you’re new to. Or, maybe you have a new product or service offering coming out, and want to position yourself as the best option. Find ideas that align your goals with your audience’s. What are we experts on? If you have deep knowledge or expertise on an area you’re known for, a white paper can help reinforce that perception. Recommended Reading: The Best 30-Minute Content Marketing Brainstorming Process Determine If A White Paper Is Really the Best Content Format Before you get too far along, you might decide a different format would work better to reach your audience and achieve your goals. Follow this graphic to help decide if writing a white paper is the best approach: Next, Write Your Outline White papers are usually fairly long. The same outlining process you’d use for a shorter piece, like a blog post, will work here. You might need to make it a bit longer or more detailed, though, to avoid getting lost in your thoughts partway through. An effective white paper outline should include: Headline or working title: You don’t have to settle on a headline or title right away, but start with a working version that describes your topic. Our Headline Analyzer  can help. An executive summary: This is essentially a brief (200 words or so) description of what your white paper will be about. Think of it like a short pitch for why someone should write what you’re about to write. Your introduction: Which points will you touch on in your intro? These are what you’ll expand on in the body of your white paper. Section sub-headings: Like your headline, these don’t need to be final yet. But, you should have a clear idea of what you’ll discuss in each section. If your headline is the core problem you’ll solve, consider each sub-heading a sub-point or step toward resolving it. Beneath each sub-heading, include further bullet points clarifying exactly what you’ll write about. This is all about knowing what you want to say before you try to say it. Sidebars: White papers often include sidebars or breakout boxes with additional information or data tables, like what you’d find in a magazine. In each section, list any possible sidebar ideas you might have. This could include any research or data you’ll need to find (more on this in a bit). Conclusion: Summarize your key takeaways. If it’s appropriate, you might consider adding a call-to-action here, too. Recommended Reading: How to Write a Call to Action In a Template With 6 Examples Here’s what a hypothetical outline might look like: Do Your Research Good white papers are fact-based and research-driven. You’re not here to throw your opinions out to the world without data to back them up. Depending on what you’re covering, you might get by with nothing more than Google and your company’s own insights. If you want to take things to the next level, though, you’ll need to do deeper research. Let’s take a dive. Dig Into Research Reports Industry research reports can provide an excellent data-backed foundation for your content. Seek out research groups (such as Forrester) or professional organizations that produce original research. Then, cite relevant stats and findings where appropriate. Check Out Wolfram Alpha Wolfram Alpha  calls itself a â€Å"computational knowledge engine.† What does that mean? It’s a search engine for facts and data with calculation functionality built in. It’s an extremely robust and powerful tool for research. Check out some of these top-level categories for things it can do: While we can’t go too far in-depth on how to use Wolfram Alpha here, they have plenty of help guides and resources  to get you on your way. Make Use of Government Websites Depending on your industry, there are several government websites that might be helpful. Here’s a handful to consider: U.S. Small Business Administration American Fact Finder Bureau of Labor Statistics Do Your Own Original Research This is the most difficult option, but it can provide the most valuable results. If you have access to publically-available information, so does your competition. Original research you produced yourself, however, is uniquely powerful. Here are just a few benefits to original research: It establishes you and your organization as an authoritative source. Wouldn’t it be awesome if your white paper became a highly-linked source of information for others? It gives you something no one else has. And that would make your white paper much more valuable than something anyone could have slapped together spending an afternoon with Google. You’ll learn more about your audience and industry. Last year, we did a survey of our blog audience. We were then able to turn our findings into a 5,000+ word blog post. That’s long enough that it could have been a white paper, had we decided to publish it as one. It taught us a lot about our audience, too, including things we wouldn’t have learned otherwise. If you have the time and resources to do your own research study, Andy Crestodina of Orbit Media Studios has a fantastic guide to get you started. Recommended Listening: How to Boost Your Results With Original Research As A Marketing Tactic With Andy Crestodina From Orbit Media Studios [015] Now You're Ready to Format and Write This White Paper We’ve done a lot of things so far. Some of it even involved a little bit of writing. Mostly, though, we’ve spent our time getting ready to write. Writing a white paper isn’t easy. You’re now staring down an intense and involved project. If you’re writing in an industry where you’re not a subject matter expert, then your preparation (outlining, researching, and working with internal or client SMEs) is going to be even more important. You’ve got this, though. Flex those fingers, tap into your inner Hemingway, and let’s knock this thing out. Tap into your inner Hemingway and knock out an awesome white paper.How Do White Papers Differ From Writing Other Types of Content? We’ve touched on this a little earlier, but it’s worth repeating here. While there are some similarities, writing a white paper isn’t quite like writing a blog post, case study, research report, grocery list, or †¦ well, you get the point. It’s decidedly it’s own animal and should be treated as such. White papers should be: Professional in tone: This is formal, almost academic-style writing. Narrowly-focused: Pick one topic and explore it thoroughly. Fact-based:  Unverified claims don’t belong here. Data-backed: You don’t have to like math, but you have to love what numbers can do to make your writing stronger. Writing Your Title Or Headline Your headline is the first thing that will sell your white paper to your audience. You want to write something that conveys clear value up front and gets them to click. However, you also want to avoid anything that could be perceived as click bait, or overly casual. So, your headline should hit each of the following checkboxes: Establish a clear benefit to your reader: Why should they care? What’s in it for them to read past your title page? Including interesting stats or a strong action verb can help. Sound professional: Even if your blog or social media content is fun and light-hearted, a white paper should strike a professional tone. It doesn’t need to be sterile and lifeless, per se, but use your best judgment here. Set realistic expectations for your reader: If your headline reads, â€Å"Ten Ways Shipping Companies Can Deliver Faster Shipments,† you better go into detail on all ten tactics. You’d be surprised how many â€Å"white papers† throw a paragraph of text surrounded by images onto a page and call it good. If you’re going to create crap, just say up front you’re creating crap. Or better yet, don’t write your white paper at all. Commit to quality or stay home. Commit to quality or stay home.Let’s take a look at five hypothetical headline examples you can follow: How SaaS Companies Can Onboard 53% More Customers In 2017 Why Are Content Calendars Important For Marketing Teams 7 Ways Small Businesses Can Compete With Enterprise Corporations Why Companies Should Use Agile Project Management How Nonprofits Can Do Better Fundraising These examples aren’t wildly creative, but they all include at least one of the following: A clear benefit A stat or action verb A professional tone Writing Your Introduction Your intro should quickly hook your audience while covering the main points the rest of your document will cover. Here’s everything it should cover: State the problem your white paper intends to solve. To create added urgency, it should also touch on the consequences for not taking action.   Summarize the key areas your white paper will cover. Give a high-level overview of what readers can expect from start to finish.   Explain the benefits of reading your white paper. What will your reader be equipped to do after reading what you have to say? Writing Each Subsection Once you’ve hooked a reader’s attention with your intro, you’ll want to keep it. So, make sure each section delivers on the promises you made in your introduction. When you’re writing an (extremely) long-form piece, it can be easy to get lost. That’s why sticking to an outline is so important (and we do hope you spent some time putting one together). With thorough research and a strong outline in hand, you can make the actual writing exponentially easier. Let’s look at a hypothetical outline: How to Select a Veterinarian Find options in your area Research each one Make a call If we were to write this section, we’d start with a paragraph about the importance of selecting a good veterinarian. We’d then dedicate a paragraph or two (or more) to each sub-point. Following this order will ensure your writing flows well from one point to the next in a logical order. When writing each section, consider using bulleted lists to make text easy to skim. For example: This is an insightful point about your topic. Here’s another interesting piece of data. Finally, here is a third important takeaway. Continue until you’ve worked through each portion of your outline. How to Write White Papers People Actually Want to Read (Free Template) What’s the first thing that enters your mind when you hear â€Å"white paper†? If you’ve never written one before (or work at Dunder Mifflin), you might think plain printer paper.   And that’s †¦ well, technically, that’s accurate. The white papers we’ll be talking about today are different. These research-based reports (typically longer than a blog post but shorter than an ebook) are a staple content format for marketers. When they’re well-written, they’re powerful tools for solving problems, establishing authority, and generating leads. However, they’ve developed a poor reputation in some marketing circles. That’s because too many white papers are thoughtlessly churned out with an assembly-line mentality. Ever download something called a â€Å"white paper† that was actually a thin and poorly-disguised sales brochure? A lot of us have. In this post, youll learn how to write white papers that don’t suck. Instead of cranking out crap to meet ill-conceived content quotas, it will walk through how to plan, write, format, and promote quality white papers. Ones that actually get read, smash your business objectives, and make you a star for your organization. Plus, its based 100% on first-hand experience. How to Write White Papers People Actually Want to Read Table of Contents So, What Are White Papers, Exactly? Examples of Real-Life White Papers The White Paper Template Getting Started Writing Your White Paper Outline Research How to Write Your White Paper How to Format White Papers the Best Way Edit. Edit. Edit. Handing Off For Design Promotion So, What Are White Papers, Exactly? A white paper is a document that argues a specific position or solves a problem for its audience. They first originated as a type of official government document. According to Purdue Owl: Typically, the purpose of a white paper is to advocate that a certain position is the best way to go or that a certain solution is best for a particular problem. When it is used for commercial purposes, it could influence the decision-making processes of current and prospective customers. 7 Examples of Actual White Papers That explains that much. But, what does a white paper usually look like? Generally, they’re formatted as PDFs and look somewhat similar to an ebook or typical research report. Here are some samples: How to Win at Local SEO (Sundog Interactive you might recognize the author) LinkedIn Marketing Resources (a library of white papers) Citation Cleanup: Assessing the Damage, Estimating Your Project Timeline (Moz) Microsoft AI Platform: Build Intelligent Software (Microsoft) Google Security White Paper (Google) Coffee in America (Experian) Apple ProRes (Apple) Straight-forward stuff so far. DID YOU KNOW: You can manage marketing projects (including white paper development), plan deadlines, and schedule social promotion all on one marketing calendar with ? See how it works. This White Paper Template + Blog Post = Your Success In this post, well dig into the nuts and bolts of writing effective white papers. But first, be sure to grab your free white paper template (Word format). Then, use it to put all the advice in this post into practice.So, You’re Going to Write a White Paper. How Do You Get Started? Before you jump into writing, you have some planning to do. Sure, this takes time off from actually producing the work. It’s necessary though to ensure what you write is purposeful and effective. First Things First: White Paper Ideation Let’s figure out what you’re going to write about. This involves several steps. Figure Out Who You’re Writing For Who’s going to read your white paper? Ideally, your organization or agency should have an idea who your target audiences and customers are. If not, we’ve put together a comprehensive guide that might help. Identify Problems You Can Solve For Them Once you’ve identified your audience, think about what kinds of information they need from you. Secondarily, you might also tie that back into your own products or services. That sets you up at the solution to that problem. Generate Ideas When you know what problems to solve, you’ve got a purpose for your white paper. The next challenge, then, is to decide which ones to write about, and from which angle. A simple brainstorming session can help with this. Or, start by asking a few questions: Which problems are top priority?  Consider starting with ones that are most pressing or timely. Which problems can I tie back into my business?  Say your organization wants to be known as an authority on an area you’re new to. Or, maybe you have a new product or service offering coming out, and want to position yourself as the best option. Find ideas that align your goals with your audience’s. What are we experts on? If you have deep knowledge or expertise on an area you’re known for, a white paper can help reinforce that perception. Recommended Reading: The Best 30-Minute Content Marketing Brainstorming Process Determine If A White Paper Is Really the Best Content Format Before you get too far along, you might decide a different format would work better to reach your audience and achieve your goals. Follow this graphic to help decide if writing a white paper is the best approach: Next, Write Your Outline White papers are usually fairly long. The same outlining process you’d use for a shorter piece, like a blog post, will work here. You might need to make it a bit longer or more detailed, though, to avoid getting lost in your thoughts partway through. An effective white paper outline should include: Headline or working title: You don’t have to settle on a headline or title right away, but start with a working version that describes your topic. Our Headline Analyzer  can help. An executive summary: This is essentially a brief (200 words or so) description of what your white paper will be about. Think of it like a short pitch for why someone should write what you’re about to write. Your introduction: Which points will you touch on in your intro? These are what you’ll expand on in the body of your white paper. Section sub-headings: Like your headline, these don’t need to be final yet. But, you should have a clear idea of what you’ll discuss in each section. If your headline is the core problem you’ll solve, consider each sub-heading a sub-point or step toward resolving it. Beneath each sub-heading, include further bullet points clarifying exactly what you’ll write about. This is all about knowing what you want to say before you try to say it. Sidebars: White papers often include sidebars or breakout boxes with additional information or data tables, like what you’d find in a magazine. In each section, list any possible sidebar ideas you might have. This could include any research or data you’ll need to find (more on this in a bit). Conclusion: Summarize your key takeaways. If it’s appropriate, you might consider adding a call-to-action here, too. Recommended Reading: How to Write a Call to Action In a Template With 6 Examples Here’s what a hypothetical outline might look like: Do Your Research Good white papers are fact-based and research-driven. You’re not here to throw your opinions out to the world without data to back them up. Depending on what you’re covering, you might get by with nothing more than Google and your company’s own insights. If you want to take things to the next level, though, you’ll need to do deeper research. Let’s take a dive. Dig Into Research Reports Industry research reports can provide an excellent data-backed foundation for your content. Seek out research groups (such as Forrester) or professional organizations that produce original research. Then, cite relevant stats and findings where appropriate. Check Out Wolfram Alpha Wolfram Alpha  calls itself a â€Å"computational knowledge engine.† What does that mean? It’s a search engine for facts and data with calculation functionality built in. It’s an extremely robust and powerful tool for research. Check out some of these top-level categories for things it can do: While we can’t go too far in-depth on how to use Wolfram Alpha here, they have plenty of help guides and resources  to get you on your way. Make Use of Government Websites Depending on your industry, there are several government websites that might be helpful. Here’s a handful to consider: U.S. Small Business Administration American Fact Finder Bureau of Labor Statistics Do Your Own Original Research This is the most difficult option, but it can provide the most valuable results. If you have access to publically-available information, so does your competition. Original research you produced yourself, however, is uniquely powerful. Here are just a few benefits to original research: It establishes you and your organization as an authoritative source. Wouldn’t it be awesome if your white paper became a highly-linked source of information for others? It gives you something no one else has. And that would make your white paper much more valuable than something anyone could have slapped together spending an afternoon with Google. You’ll learn more about your audience and industry. Last year, we did a survey of our blog audience. We were then able to turn our findings into a 5,000+ word blog post. That’s long enough that it could have been a white paper, had we decided to publish it as one. It taught us a lot about our audience, too, including things we wouldn’t have learned otherwise. If you have the time and resources to do your own research study, Andy Crestodina of Orbit Media Studios has a fantastic guide to get you started. Recommended Listening: How to Boost Your Results With Original Research As A Marketing Tactic With Andy Crestodina From Orbit Media Studios [015] Now You're Ready to Format and Write This White Paper We’ve done a lot of things so far. Some of it even involved a little bit of writing. Mostly, though, we’ve spent our time getting ready to write. Writing a white paper isn’t easy. You’re now staring down an intense and involved project. If you’re writing in an industry where you’re not a subject matter expert, then your preparation (outlining, researching, and working with internal or client SMEs) is going to be even more important. You’ve got this, though. Flex those fingers, tap into your inner Hemingway, and let’s knock this thing out. Tap into your inner Hemingway and knock out an awesome white paper.How Do White Papers Differ From Writing Other Types of Content? We’ve touched on this a little earlier, but it’s worth repeating here. While there are some similarities, writing a white paper isn’t quite like writing a blog post, case study, research report, grocery list, or †¦ well, you get the point. It’s decidedly it’s own animal and should be treated as such. White papers should be: Professional in tone: This is formal, almost academic-style writing. Narrowly-focused: Pick one topic and explore it thoroughly. Fact-based:  Unverified claims don’t belong here. Data-backed: You don’t have to like math, but you have to love what numbers can do to make your writing stronger. Writing Your Title Or Headline Your headline is the first thing that will sell your white paper to your audience. You want to write something that conveys clear value up front and gets them to click. However, you also want to avoid anything that could be perceived as click bait, or overly casual. So, your headline should hit each of the following checkboxes: Establish a clear benefit to your reader: Why should they care? What’s in it for them to read past your title page? Including interesting stats or a strong action verb can help. Sound professional: Even if your blog or social media content is fun and light-hearted, a white paper should strike a professional tone. It doesn’t need to be sterile and lifeless, per se, but use your best judgment here. Set realistic expectations for your reader: If your headline reads, â€Å"Ten Ways Shipping Companies Can Deliver Faster Shipments,† you better go into detail on all ten tactics. You’d be surprised how many â€Å"white papers† throw a paragraph of text surrounded by images onto a page and call it good. If you’re going to create crap, just say up front you’re creating crap. Or better yet, don’t write your white paper at all. Commit to quality or stay home. Commit to quality or stay home.Let’s take a look at five hypothetical headline examples you can follow: How SaaS Companies Can Onboard 53% More Customers In 2017 Why Are Content Calendars Important For Marketing Teams 7 Ways Small Businesses Can Compete With Enterprise Corporations Why Companies Should Use Agile Project Management How Nonprofits Can Do Better Fundraising These examples aren’t wildly creative, but they all include at least one of the following: A clear benefit A stat or action verb A professional tone Writing Your Introduction Your intro should quickly hook your audience while covering the main points the rest of your document will cover. Here’s everything it should cover: State the problem your white paper intends to solve. To create added urgency, it should also touch on the consequences for not taking action.   Summarize the key areas your white paper will cover. Give a high-level overview of what readers can expect from start to finish.   Explain the benefits of reading your white paper. What will your reader be equipped to do after reading what you have to say? Writing Each Subsection Once you’ve hooked a reader’s attention with your intro, you’ll want to keep it. So, make sure each section delivers on the promises you made in your introduction. When you’re writing an (extremely) long-form piece, it can be easy to get lost. That’s why sticking to an outline is so important (and we do hope you spent some time putting one together). With thorough research and a strong outline in hand, you can make the actual writing exponentially easier. Let’s look at a hypothetical outline: How to Select a Veterinarian Find options in your area Research each one Make a call If we were to write this section, we’d start with a paragraph about the importance of selecting a good veterinarian. We’d then dedicate a paragraph or two (or more) to each sub-point. Following this order will ensure your writing flows well from one point to the next in a logical order. When writing each section, consider using bulleted lists to make text easy to skim. For example: This is an insightful point about your topic. Here’s another interesting piece of data. Finally, here is a third important takeaway. Continue until you’ve worked through each portion of your outline.

Discussion Questions Essay Example | Topics and Well Written Essays - 750 words

Discussion Questions - Essay Example 2006 posited that the key to leadership is ‘the discipline to prioritize and the ability to work toward a stated goal’ (p.30). Hitler was certainly able to work toward his set goal. A scenario in which this style would be best suited would be the one in which members of a community are experiencing prejudicial treatment because of the color of their skin or their ethnic background. There may be a situation where individuals from a particular community are constantly being the subject to racial attacks via the media and through face-to-face interactions. One individual can arise from the group who has the qualities of a charismatic leader. This individual can influence based on his/her charm, the majority of the community members to take a specific stand against the injustice. The charismatic leader suits this scenario because in the case of discrimination, it takes someone who would be respected and revered by all to make a difference. Not only must this individual be respected by the community in which he /she belongs but also by the community that is meting out the injustices. Change is inevitable and although people are naturally resistant to change the author of this paper believes that the following strategies as cited by Kotelnikov 2008 would be effective in dealing with dissent and resistance: An employee who refuses to change after being invited to participate in the change process and after all the above strategies have been attempted would have to be directed to another organization. This individual would only hinder rather than help the new initiatives of the organization to go forward. The length of time such an individual would remain in the organization would therefore depend on the length of time it takes to complete each of the strategies decided as best by the organization to deal with resistance to change. Musser, S.J. (1987). The determination of positive and negative charismatic leadership, Retrieved February 20, 2008 from

Push and pull factors in Syrian migration Essay Example | Topics and Well Written Essays - 750 words - 1

Push and pull factors in Syrian migration - Essay Example Thus, the key factor that pushes Syrian citizens to migrate is a war which brings â€Å"daily violence and a dramatic deterioration in living standards† (Wolfe, 2014). â€Å"The wars raging in Syria and Iraq are clearly big drivers of migration† (Peter, 2015). For example, one Syrian citizen speaks on a subject in next terms, â€Å"We no longer have any hope in Syria, and there is nothing here except fear and death† (Hashash, 2015). The economic and infrastructure of most of the Syrian cities are ruined by the war. "In terms of infrastructure, major parts of Syria have effectively been bombed back to Ottoman times," says Ammar Abdul-Hamid, a Syrian activist (FoxNews, 2012). Therefore, there are no jobs, no appropriate health care, and generally, no good living conditions. Most of the citizens are left without even basic human rights (Wolfe, 2014). Being brutal to each other, opponents continue to keep the field on territories which once were private and public do mains, homes and schools. â€Å"A Syrian army officer moved into my house†¦ He likes my home, apparently†, says Khaled, a refrugee from Syria, ironically (Rollins, 2014). At least half a million homes have been destroyed in Syrian conflict already by 2013. According to estate expert Ammar Youssef’s study, it means that â€Å"about 700,000 families, or nearly 2.8 million people†, literally have no place to return (Haydar, 2013). Thus, Syrians are forced to seek for a shelter, for a better life. For the past three years of brutal conflict, about â€Å"9.6 million people have fled their homes for safety† (IRC, 2014). According to UNHCR, â€Å"approximately 7.2 million people have been forced to flee their homes within Syria, and 3.3 million have become refugees abroad† (Wolfe, 2014). In comparison to around 22 million population of Syria in prewar times, it’s about 50% of general population of the country. The situation is already called â€Å"the biggest humanitarian emergency of our era† (Wolfe,